THE FOUNDER STORY

LUXENPARIS

Being born into a Baniya family means two things.
One: you learn to count money before you learn to ride a bike. Two: working for someone else — on someone else's terms, for someone else's ceiling — feels
genuinely, physically uncomfortable. I've been this way my entire life. Can't help it.
Bachpan se galle pe baithe hain. Dukaandaari toh khoon mein hai.

My first real business was in 11th standard. Right before 15th August — Independence Day — I bought a stock of kites. No business plan. No spreadsheet. No post announcing my "entrepreneurial journey" with a fire emoji. Just a 16-year-old who thought: people fly kites on Independence Day. I should be the one selling them. I had no idea if I'd sell a single one. Genuinely terrifying, if I'm being honest. I sold every single one. And somewhere between that first sale and counting my profit that night, something clicked. Not just "I can do business." More like: "I cannot imagine doing anything else.

Since then I've started a few things. Some worked beautifully. Some did not. We're not making a list — some memories are still a little raw.But through every win and every loss, one thing stayed constant in my head:"I can risk losses in business. But I cannot risk living on a limited salary." Not because money is everything. But because a salary is a ceiling. And I don't do ceilings.

Now. Here's where it gets interesting.
I'm also, inconveniently, a traveler. And a bit of a romantic. Which means I've spent a lot of time
going places, meeting people, and noticing things most people scroll past.
One thing I kept noticing everywhere I went: India is genuinely incredible at a lot of things. Food,
cinema, cricket (when we feel like showing up), textiles, mathematics, space programs — the
list is long and legitimately impressive.
Fragrance, though?
Let's be honest.
We are not exactly known as the best-smelling people on the planet. I say this with full love and
zero judgment because I am one of us. We've all been in a crowded Delhi metro in May. We
know exactly what we're talking about.
And it's not because Indians don't want to smell good. It's because the options were, frankly,
terrible.
Option A: ₹300 perfumes from the medical store that smell fine for forty-five minutes and then
completely abandon you right before your 3pm meeting.
Option B: ₹5,000 imported bottles designed in Paris for French people — who, it turns out,
have different skin, different weather, and do not commute in 43°C heat while standing in a
general compartment.
Nothing honest in the middle. I looked. It wasn't there.

Paris, by the way, is not just the capital of France. It is the undisputed capital of fragrance. The place where the idea was born that how you smell is as important as what you wear — because no outfit, no matter how expensive or carefully
pressed, is truly complete without the right fragrance.I knew this. What I didn't understand was why nobody had brought that standard to India in a
way that actually worked for Indian people.So I did what any good Baniya does when he sees a gap in the market.
I started researching.Not the "skimmed a few articles and felt confident" kind. The real kind. What fragrance families actually perform on Indian skin? Which notes survive an Indian summer without turning sharp or sour? What concentration actually lasts through a full day when your body temperature is
running hot and the humidity is running higher? What I found: most brands were either blindly copying western formulas or cutting quality to hit a price point. Nobody had sat down and genuinely asked — what does a perfume built for Indiaactually look like?

So I built one.
Four of them, actually.
Not fifty. Not twenty. Four.
One for men. One for everyday women. One for occasions. One for daily freshness. The best one in each category. That's it. No confusion, no overwhelm, no "which one do I pick."
Because a real Baniya doesn't overwhelm you with options. A real Baniya understands what
you need, puts it in front of you, and says:
Ye lo.

That's LUXENPARIS.
Paris quality. Indian skin. Four choices. Zero nonsense.
₹729 for 100ml EDP — because the only thing I removed is the middleman. Not the quality.

— Deepanshu Bansal, Founder & CEO LUXENPARIS | ROI Luxe International (Partnership Firm) | New Delhi